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NATOA JOURNAL

NATOA Summer Journal
Government Access Edition
Articles and Supplemental Resources
Hi Everyone! Below are NATOA 2003 Summer Journal on Government Access articles as well as additional resources that have been gathered to supplement the articles. You’ll find useful forms, links, surveys and more!

1. Why Government Access?
by Sue Buske, President, The Buske Group and Bunnie Riedel, Executive Director,
Alliance for Community Media
2. I didn't know you did that: services to make your operation indispensable
by Brad Clark, Station Manager, Madison City Channel, City of Madison, WI
3. Is anyone watching?
by
Robin Gee, Cable TV Manager, CityTV, City of Santa Monica, CA  with David Korte,
President, Etrok, Jackson Hole, WY
4. Generating Revenue for your government access channel
by Nancy Johnson, Communications Supervisor, TV Tacoma, City of Tacoma, WA
5. Is Commercial Speech Permitted on Government Access Channels?
by
Neil Lehto, Attorney, O’Reilly, Rancilio, Nitz, Andrews & Scott, P.C. Sterling Heights, MI
6. Implementing Captioning on your government access channel
by Darren Doerschel, Technical Operations Supervisor, CityTV, City of Santa Monica, CA
7. Spanish language programming for PEG channels
by
Ramon Torres, Cable Station Manager, City of Las Vegas, NV
8. DC's VOD
by
Darryl Anderson, Executive Director Office of Cable Television and
Telecommunications, Washington, D.C. 
and Dan Westman 
9. Civic Media Build Social Capital: The Ethics of Government Access in
the Marketplace of Ideas

by
Sean McLaughlin, President and CEO, Akaku, Maui Community Television

  

 

ARTICLE 1: Why Government Access?
by Sue Buske, President, The Buske Group and Bunnie Riedel, Executive Director, Alliance for Community Media

LINKS:
Government Access TV Institute (GATV) - This web site has some great introductory
materials for government access including  FAQ, a videotape that you can purchase,
an on-line version of “Creating A Government Access Channel” and sample documents,
forms, guidelines and job descriptions. 

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ARTICLE 2: I didn't know you did that: services to make your operation indispensable
by Brad Clark, Station Manager, Madison City Channel, City of Madison, WI

LINKS:
Links on Madison’s web site:

"Proper Handwashing Techniques" produced for Madison Public Health Dept"

Madison City Channel Production Rates

Indexed Madison Common Council meetings
 

Here are links to the channels mentioned in the article:

LA Cityview
Dayton, Ohio
Torrance, CA
Rye, NY
Mentor, Ohio
Akaku, Hawaii
Santa Monica, CA
Beverly Hills, CA
Northbrook, IL
Contra Costa

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ARTICLE 3: Is anyone watching?
by Robin Gee, Cable TV Manager, CityTV, City of Santa Monica, CA  with David Korte, President, Etrok, Jackson Hole, WY

LINKS:
CCTV in Tampa, FL did a viewership survey in Fall 2001.

Here’s the survey from Oak Park, IL

Here’s some of Tacoma, WA’s data 

CTN in San Diego County, CA does an on-line viewer survey. 

Here’s the City and County of Denver, CO viewer survey 

Here is a summary of the results from KCLV, City of Las Vegas, NV survey

Murfreesboro, Tennessee recently conducted a viewership survey with very positive results!

Here’s a sample survey that we’d like to suggest that everyone use as many of these questions as is for their surveys. This way we can more easily compare results with each other in the future. Thanks to David Korte at Etrok for putting this together. 

Here’s an article on how to conduct telephone surveys courtesy of David Korte at Etrok.

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ARTICLE 4: Generating Revenue for your government access channel
by Nancy Johnson, Communications Supervisor, TV Tacoma, City of Tacoma, WA

LINKS:
Some examples of grants that could fit your programming needs:

Humanities

Victims Assistance Education

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ARTICLE 5: Is Commercial Speech Permitted on Government Access Channels?
by Neil Lehto, Attorney, O’Reilly, Rancilio, Nitz, Andrews & Scott, P.C. Sterling Heights, MI

LINKS:

PBS Guidelines for sponsorship messages

County of San Diego sponsorship guidelines

City of San Diego sponsorship guidelines 

City of Richmond, CA advertising rate card

This is very cool, a list of links to access centers around the country that have sponsorship or underwriting guidelines.

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ARTICLE 6: Implementing Captioning on your government access channel
by Darren Doerschel, Technical Operations Supervisor, CityTV, City of Santa Monica, CA

LINKS:

Useful Resources:

FCC Consumer Facts on captioning

FCC Fact Sheet on Closed Caption Implementation

The Media Access Group at WGBH has some useful information about captioning:

Sample report on options for closed captioning from Santa Monica, CA

Checklist for your captioning RFP

List of different jurisdictions, captioning vendor and rates 

Hillsborough County, Florida provides the captioning transcripts of their meetings on-line, usually within hours of the closing gavel. Just go to http://www.HTV22.org and click on “captioning”. 

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ARTICLE 7: Spanish language programming for PEG channels
by Ramon Torres, Cable Station Manager, City of Las Vegas, NV

LINKS:

Sources for Spanish Language Programming

NASADestination Tomorrow or El Destino es Mañana  other programming in English also
Free available on Beta SP 5 x 26min
5 part series originally in English, overdubbed to Spanish

Contact:           
Kevin Krigsvold 
Education Coordinator
NASA-Langly Research Center
(757) 864-8711

kkrigsvold@larc.nasa.gov

 Annenberg/CPB  Various series and programs free upon satellite down link agreement in English & Spanish.  Catalog available.
60 Garden Street, MS 82
Cambridge, MA 02138

channel@learner.org
800-228-8030

http://www.learner.org/channel 

U.S. Department of Education  Education News   1hr monthly live satellite feed in English with Sec. Rod Paige.  Ships out later in Spanish

Also “Vamos Juntos a la Escuela”or “Together we go to school”.  Great program on promoting parents involvement in their child’s education.  All free--multi format.

Contact:           
Ida Roxana Eblinger,
Associate Producer
400 Maryland Ave. S.W.
Room 5E221
Washington, DC 20202
202-401-1374

ida_eblinger@ed.gov
http://www.ed.gov/satelliteevent

SB2000  Small business series formerly on PBS  “Pequeña Empresa en el Año 2000”
5 series 13x26min episodes avail overdubbed in Spanish
7 series 13x26min episodes avail in English

Contact:           
Small Business School
Small Business 2000
700 Front Street
San Diego, CA 92101 
Contact Bruce Camber or Hattie Bryant
619-232-4272
619-323-4213 fax
www.smallbusinessschool.org

PAHO  Pan-American Health Organization…psa’s & documentaries free of charge Multi format

Contact:           
Maria Esmeralda Paguaga,
Marketing/Video Production
525 Twenty-third Street, N.W.
Washington, D.C. 20037
(202) 974-3849
paguagam@paho.org
http://www.paho.org

InTeleCom 
Several series free to certain states including CA, NY, Ill, TX, FL
Cross Walks Café, Preserving the Legacy, On Common Ground
626-796-7300
http://www.intelecom.org

ILCE  Instituto Latinoamericano de Communicación Educativa

Over 90 hours of educational, documentary and cultural programming

Contact:           
Leslie Zambrano
International Marketing
From the U.S. dial direct  011-52-55-5555-5105  
Mexico City
http://www.ilce.edu.mx
(Sat feeds may be available soon)

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ARTICLE 8: DC's VOD
by Darryl Anderson, Executive Director Office of Cable Television and Telecommunications, Washington, D.C.  and Dan Westman  

LINKS:

Video on demand from Washington D.C.’s Office of Cable Television and Telecommunications

The City of Las Vegas, NV also provides Video on Demand. 

Pinellas County, FL has its Board meetings available as Video on Demand using Real Player. 

Here’s are links to channels that stream over the web.

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ARTICLE 9. Civic Media Build Social Capital: The Ethics of Government Access in the Marketplace of Ideas
by Sean McLaughlin, President and CEO, Akaku, Maui Community Television

NO LINKS

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